Equality New Mexico is a registered 501(c)4 organization based in Albuquerque. In 2020, the organization underwent a change in leadership and direction, prompting the need for a brand refresh. As a freelance consultant, I developed core brand messaging to guide the organization forward, including mission, vision, and values statements. I also developed a messaging framework for Equality New Mexico Foundation, a registered 501(c)3.

This brand book was developed in collaboration with graphic designer Rudy Montoya.

Brand Strategy • Messaging Development • Copywriting • Editing